The Tech Savvy Researcher Blog - Touchstone Research

Facebook is Working for You: Advertiser Edition

Marketing Research, Social Media, Topics |

Apr 3, 2014

Social Media Giant unveils “Lookalike Audiences” feature It’s been a helluva ride for facebook. Born of the lavish catacombs of a Harvard dormitory at the dawn of social networking, gradually surpassing former royals like Friendster…
Tech-Savvy Researcher Feature – All Teens Online, One in Four Go Mobile-Only

Demographics, Marketing Research, Mobile, Online Community Panel, Technology, Teen Market Research, Topics |

Mar 19, 2014

It’s hard to forget the cacophonous bleeps, fuzz and buzz of our modem logging onto AOL in our pre-teen years. An exciting, confusing time when popular use of the internet was dawning, but so frustrating…
Pheed Me: Teens, Innovation and Monetization Fuel Success of Latest Social Media App

Demographics, Mobile, Social Media, Technology, Teen Market Research, Topics |

Mar 1, 2014

Influence is a funny thing. One never can tell just who will sway them to try the latest shoe style, iphone case, or say, social media app. There is an easy answer of course: celebrities.…
Tech Savvy Researcher Feature: The Rise of Social TV

Marketing Research, Social Media, Topics |

Feb 13, 2014

Merging our Media-Tech world to see it “through the eyes of our friends” Ready Player One by Ernest Cline was the last great book recommendation I got. This is a nostalgia shot, people, because that…
Tumblr, Snapchat and an Online Exodus [TEENS]

Demographics, Social Media, Topics, Young Adults |

Jan 23, 2013

Is Facebook losing its hold on the younger generations? Like the OJ verdict and the Clinton-Lewinski scandal, I’ll never forget where I was the first time my mom friend-requested me on Facebook. There was bellyaching,…
Facebook unveils new Graph Search. New opportunities for Social-Savvy Researchers?

Marketing Research, Social Media, Topics |

Jan 16, 2013

There’s a new search engine in town. As online technology spins intricate webs of capability, catering to uses both corporate and individual, testing daily the bounds of design and usability while arranging opportunities for users…
The Media Mammoth: During the Rise of the Tablet, TV Still dominates

Mobile, Social Media, Technology, Topics |

Jan 11, 2013

Marty McFly, 1955: “Yeah, you know we have two.” He is referring of course to the number of TV sets in his 1985 household, amazing his teenage uncle whose family just got their first. Marty…
Tweet TV: Social Networking is the new Water Cooler

Social Media, Topics |

Jan 3, 2013

Facebook weather service reports a clear, dry day with record lows! Good news, right? It’s so nice not having to check weatherbug to see if we need to don a coat or umbrella for our…
Tech Savvy Researcher Feature: The “Second Screen” and the expansion of mobile networking

Mobile, Social Media, Technology, Topics |

Dec 6, 2012

“OMG Walking Dead!” Yes, that was the most common post in my Facebook Newsfeed during the last airing of the hit AMC show. The hit show that I’ve never watched. But maybe now I will…
The Tech-Savvy Shopper – Millennials using Smart Phones to find the Best Deals

Demographics, Mobile, Technology, Young Adults |

Nov 26, 2012

It is Thanksgiving eve. I stand daydreaming in a long line at the grocery store, and am suddenly yanked from my pre-holiday reverie when I notice the person being checked out is playing with his…

Innovative Insights: The Tech-Savvy Researcher Blog

Where Market Research and Cutting-Edge Technology Meet

Tech-Savvy Researcher Feature – All Teens Online, One in Four Go Mobile-Only

The Tech-Savvy Shopper – Millennials using Smart Phones to find the Best Deals

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