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The NGMR Top-5-Hot vs. Top-5-Not: Touchstone Research
@tstoneresearch @theburchyburch Today, we have been asked to participate in a top secret Next Gen Market Research collaboration project! What 5 things will continue to be ‘Hot’ and what 5 things will not in…
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A Market Researcher’s Introduction & Guide to SXSW Interactive Festival 2011
Aaron Burch (theburchyburch) For those of you who are not familiar with SXSW (South by Southwest), let me break it down for you… SXSW is one of world’s largest Music, Film, and Interactive festivals…
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The iPad’s Role in the Future of Marketing Research (Part 2)
The Pro’s & Con’s of using the iPad as a Field Research Device Travis Santa (@TravisSanta1) & Aaron Burch (@theburchyburch) There has been a lot of hype about the iPad and how it can be…
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The iPad’s Role in the Future of Marketing Research (Part 1)
The iPad and the Decline of the Paper Survey Travis Santa (@TravisSanta1) The marketing research industry has been waiting for a device like the iPad to put an end to the paper survey in face-to-face…
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What Not to Wear, Part Two: Kids and Teens Dish on Brands & Style
Here is a part two of a study we conducted with Nickelodeon that was featured in Nickeldeon’s Kaleidoscope in Kidscreen™ magazine. The topic of this study was “What Not to Wear, Part Two: Kids and…
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What Not to Wear: Kids and Teens Talk Fashion & Style
Here is a study we conducted with Nickelodeon that was featured in Nickeldeon’s Kaleidoscope in Kidscreen™ magazine. The topic of this study was “What not to Wear: Kids and teens talk Fashion & Style”. Author:…
Innovative Insights: The Tech-Savvy Researcher Blog
Where Market Research and Cutting-Edge Technology Meet
Explore the latest innovations in market research, from AI-driven insights and virtual reality to engaging hard-to-reach audiences like kids, teens, and families. Stay ahead with emerging trends in digital media, technology, and consumer behavior.
