-
Go Beyond the Shopper’s Point of View: The Benefits of In-Person Shop-Alongs
Do you ever wonder what goes through shoppers’ minds or what they see or do not see when shopping for your product? Let’s talk about how your business can benefit from In-person Shop-Alongs, including…
-
Travis Santa Selected as Board Chair on CIRQ Board of Directors
We are thrilled to announce that Travis Santa, TSR’s Vice President and Security Officer, has been selected as Board Chair for the Certification Institute for Research Quality (CIRQ). CIRQ, a subsidiary of the Insights Association,…
-
Touchstone Research Receives kidSAFE+ COPPA Certification
We are thrilled to announce that, for the 7th consecutive year, Touchstone Research has received the kidSAFE+ COPPA Certified Seal for their Youth & Family research community, Panelpolls. As a kidSAFE+ COPPA Certified company, we…
-
Elecia Allen has joined Touchstone Research as Senior Project Director
Georgia – January 30th, 2023 – Touchstone Research announced today that Elecia Allen has joined the firm’s growing talent pool as a Senior Project Director on TSR’s qualitative team. Elecia will work closely with TSR’s…
-
Connor Desmond Joins TSR as Research Associate
California – December 15th, 2022 – Touchstone Research announced today that Connor Desmond has joined the firm as a Research Associate on TSR’s qualitative division. Desmond will work closely with TSR’s youth and family, media…
-
On the Road Again – Tips for Conducting Qualitative Research In-Person
Okay, so we’re back to face-to-face research…now what? Whether you are new to research in a facility, or it’s been a hot minute, here are some tips to consider when getting back to in-person research.…
-
Touchstone Research Promotes Kate Franzis to Senior Manager – Technology & Strategy
Connecticut – Touchstone Research announced today that Kate Franzis has been promoted to Senior Manager – Technology & Strategy on TSR’s quantitative research division. Kate will wear a lot of hats as Senior Manager –…
-
Touchstone Research Promotes Nikolas Gutowski to Project Director II
Michigan – October 13th, 2022 – Touchstone Research announced today that Nikolas Gutowski has been promoted to Project Director II on TSR’s quantitative research division. In his new role, Nikolas will continue to lead projects…
-
Qual Moderator Tips & Tricks: Maximizing the Participant Experience to Gain Richer Insights
As researchers, we rely on consumers’ willingness to share their personal thoughts, opinions, and experiences. Although they get compensated for their time, it’s important to take steps to ensure the participant experience is an overall…
Innovative Insights: The Tech-Savvy Researcher Blog
Where Market Research and Cutting-Edge Technology Meet
Explore the latest innovations in market research, from AI-driven insights and virtual reality to engaging hard-to-reach audiences like kids, teens, and families. Stay ahead with emerging trends in digital media, technology, and consumer behavior.
