Category: Child Research
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Keeping Kids Interested: Tips for Sustaining Child Engagement in Qualitative Research
Whether parents want to admit it or not, kids have an influence over what is purchased in the household. From snacks to clothing brands—kids have preferences, and they make their parents fully aware of those preferences which can influence household purchasing behavior. As a result, kids play a pivotal role in the consumer marketplace,…
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Touchstone Research Promotes Sara Sidlowski to Senior Project Director
Connecticut – July 6, 2023 – Touchstone Research announced today that Sara Sidlowski has been promoted to Senior Project Director on TSR’s Qualitative Recruitment research division. In her new role, Sara will serve as a senior leader on TSR’s qualitative and recruitment project management teams as well as continue to support TSR’s core technology, media…
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Building Trust with Parents: 5 Strategies for Recruiting Kids in Qualitative Research
Building trust with parents is one of the most critical elements in recruiting children for qualitative research studies. Parents play a pivotal role in guiding and supporting their children during the research process, so it is essential for recruitment agencies to build a positive rapport with parents and gain their trust. In this article, we…
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Unlocking the Wonder Years: Tips and Strategies for Conducting Qualitative Research with Kids
Children can be quite influential in family purchasing decisions, and in some cases are key drivers of purchase, particularly in product categories that they have a strong interest in. Although kids may not make the actual purchases themselves, they should not be overlooked. The thought of conducting research with little ones can be quite daunting,…
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Touchstone Research Receives kidSAFE+ COPPA Certification
We are thrilled to announce that, for the 7th consecutive year, Touchstone Research has received the kidSAFE+ COPPA Certified Seal for their Youth & Family research community, Panelpolls. As a kidSAFE+ COPPA Certified company, we have undergone a thorough review of PanelPolls to ensure that it meets the highest standards for child safety and protection…