Category: Qualitative Research
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Touchstone Research Newsletter – A Year In Review
2022 was quite the year at Touchstone! A huge shout out and thank you to all of our amazing clients, partners, colleagues, and employees. We would not be where we are at today without your continued partnership, trust, support and dedication—thank you! Check out the TL;DR on what we were up to over the past…
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Go Beyond the Shopper’s Point of View: The Benefits of In-Person Shop-Alongs
Do you ever wonder what goes through shoppers’ minds or what they see or do not see when shopping for your product? Let’s talk about how your business can benefit from In-person Shop-Alongs, including the advantages and the best times to consider using them! One question that may stump some researchers is “Why should…
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Elecia Allen has joined Touchstone Research as Senior Project Director
Georgia – January 30th, 2023 – Touchstone Research announced today that Elecia Allen has joined the firm’s growing talent pool as a Senior Project Director on TSR’s qualitative team. Elecia will work closely with TSR’s youth and family, media entertainment, and technology clients to help execute a wide range of innovative qualitative research studies. Prior…
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Connor Desmond Joins TSR as Research Associate
California – December 15th, 2022 – Touchstone Research announced today that Connor Desmond has joined the firm as a Research Associate on TSR’s qualitative division. Desmond will work closely with TSR’s youth and family, media entertainment and technology clients to help execute a wide range of innovative qualitative research studies. Prior to joining the firm…
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On the Road Again – Tips for Conducting Qualitative Research In-Person
Okay, so we’re back to face-to-face research…now what? Whether you are new to research in a facility, or it’s been a hot minute, here are some tips to consider when getting back to in-person research. Before the Sessions When it comes to the facility, remember, YOU are “the client”. Obtain the spec sheet and checklist…
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Qual Moderator Tips & Tricks: Maximizing the Participant Experience to Gain Richer Insights
As researchers, we rely on consumers’ willingness to share their personal thoughts, opinions, and experiences. Although they get compensated for their time, it’s important to take steps to ensure the participant experience is an overall enjoyable and positive one. It’s our responsibility as moderators to create a safe, comfortable, and respectful environment which fosters genuine…
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Touchstone Research Promotes Colette Eberle to Project Director
California – September 28th, 2022 – Touchstone Research announced today that Colette Eberle has been promoted to Project Director on TSR’s Qualitative research division. In her new role, Colette will lead projects across core technology, media and entertainment, and youth and family client accounts, as well as assist in the firm’s continued pursuit of…
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Ensuring High Show Rates in Qualitative Market Research Sessions
Once participants have been screened and selected for a qualitative research study, you might think the job of a recruitment team is complete. The initial screening and selection, however, is only the first step in the detailed process of participant recruitment. The next, and perhaps most important step is ensuring that, come testing day, researchers…
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Benefits of Tech Checks in Qualitative Research Sessions
In the world of virtual research, proper pre-session preparation is essential to running a successful qualitative research study. One of the best ways to set both researchers and research participants up for success is through pre-session technology checks, commonly known as “Tech Checks”. What are tech checks? Tech checks are 5–15-minute pre-session meetings between a…
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Touchstone Research Promotes Karen Spruill to Research Manager
Austin, Texas– July 29, 2022 – Touchstone Research announced today that Karen Spruill has been promoted to Research Manager on TSR’s qualitative research division. In her new role, Karen will lead and mentor a team of qualitative analysts and associates within TSR’s qual division, and oversee core youth and family, media entertainment and technology client…