Category: Uncategorized
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Touchstone Research Creates Dedicated Quality Control Team
Data Quality is at our Core Touchstone Research has been in the online research space for more than 30 years. Over the course of that experience, we have identified a winning strategy for dealing with the ever-present threat of bots, scammers, and inattentive respondents in online research studies. We have tested dozens of different strategies…
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Jack Keelan Joins Touchstone Research as Sr. Project Director
Chicago – April 5th, 2022 – Touchstone Research announced today that Jack Keelan has joined the firm as Sr. Project Director. Keelan will work closely with TSR’s youth & family, tech and media & entertainment clients in executing a wide range of next gen qualitative research programs. Keelan is among 14 new hires added to…
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Touchstone Research Consumer Insights Firm Promotes Six
Connecticut – February 8th, 2022 – To support the consumer insights firm growth and expanding initiatives, Touchstone Research, announced the promotion of six employees. Samatha Leaman (Qual), Kyle Morrison (Quant) and Maegan Juul (Qual Recruitment) have been promoted to Senior Research Manager and will continue to lead their respective research divisions. In addition, Andrea…
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Summer Vacation Survey Reveals What Kids and Moms Want to do – and NOT do – This Year
A recent national survey of 800 moms and their kids found that 93% of moms want to take a family vacation this summer, and that they are more comfortable camping than staying in a hotel. While kids rate going swimming and to water parks #1, moms want trips that promote bonding. Jellystone Park study finds…
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Touchstone Research VP and Security Officer Selected as Treasurer of CIRQ Board
Touchstone Research is pleased to announce that Travis Santa, VP and Security Officer, has been selected as the new Treasurer of the CIRQ (Certification Institute for Research Quality) board. CIRQ is a non-profit subsidiary of the Insights Association, established in 2009 to provide audit and certification services to market research, insights, and data analytics firms.…
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Touchstone Research launches Secure Content Testing Watermarking Solution for Marketing Research Studies
Connecticut–Touchstone Research has launched its proprietary visual and forensic watermarking solution for protecting client content in marketing research and consumer insights studies, Secure Content Testing (SCT). SCT works by applying a unique visual and forensic watermark to content being tested within an online research study. The watermarks are non-removable and can be used to tie…
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Touchstone Research launches Secure Content Testing Watermarking Solution for Marketing Research Studies
Connecticut–Touchstone Research has launched its proprietary visual and forensic watermarking solution for protecting client content in marketing research and consumer insights studies, Secure Content Testing (SCT). SCT works by applying a unique visual and forensic watermark to content being tested within an online research study. The watermarks are non-removable and can be used to tie…
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![The Top 10 Companies Working On Education In Virtual Reality and Augmented Reality [REBOOTED]](https://touchstoneresearch.kinsta.cloud/wp-content/uploads/2024/12/iStock-950603358.jpg)
The Top 10 Companies Working On Education In Virtual Reality and Augmented Reality [REBOOTED]
In 2016 we wrote about some of the top companies working in the AR/VR education space, but since then there have been many interesting developments. Today, we’re seeing teachers actually integrate AR/VR into their lesson plans, completely transforming the classroom experience. Gone are the days when a teacher is standing at the front of the…
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The cost of the Conversation Gap on workplace health – New Research Whitepaper
Touchstone recently conducted a research study with Bravely around the cost of the Conversation Gap on workplace health. The eye-opening research white-paper gets at why certain employees avoid tough conversations at higher rates than others. Below is an interesting infographic by Bravely that highlights some of the report’s key findings. The full report can…
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Kids Snacking Study – Stonyfield Organic Expands Kids Yogurt and Snack Lines to Satisfy Littlest Snackers and Discerning Parents Alike
Check out the findings from Kids Snacking Study we conducted on behalf of Stonyfield! New offerings provide parents with four new flavors in convenient, spoon-free format, perfect for on-the-go families Londonderry, NH, March 7, 2019 – Stonyfield Organic, the country’s leading organic yogurt maker and the #1 kids brand in organic yogurt, is hoping to bring parents…