Category: Youth Market Research
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Keeping Kids Interested: Tips for Sustaining Child Engagement in Qualitative Research
Whether parents want to admit it or not, kids have an influence over what is purchased in the household. From snacks to clothing brands—kids have preferences, and they make their parents fully aware of those preferences which can influence household purchasing behavior. As a result, kids play a pivotal role in the consumer marketplace,…
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Touchstone Research Promotes Nicole Mowry to Senior Project Director
Connecticut– May 31st, 2023 – Touchstone Research announced today that Nicole Mowry has been promoted to Senior Project Director within TSR’s quantitative research division. In her new role, Nicole will serve as a senior leader on TSR’s quantitative project management team. Nicole will have a focus on staff development and expanding TSR’s analytical capabilities. As…
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Touchstone Research Promotes Jillian Brangi to Senior Project Director
Connecticut– May 31, 2023 – Touchstone Research announced today that Jillian Brangi has been promoted to Senior Project Director within TSR’s quantitative research division. In her new role, Jillian will serve as a senior leader on TSR’s quantitative project management team. Jillian will have a focus on innovating and improving upon TSR’s quantitative research processes…
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Building Trust with Parents: 5 Strategies for Recruiting Kids in Qualitative Research
Building trust with parents is one of the most critical elements in recruiting children for qualitative research studies. Parents play a pivotal role in guiding and supporting their children during the research process, so it is essential for recruitment agencies to build a positive rapport with parents and gain their trust. In this article, we…
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Unlocking the Wonder Years: Tips and Strategies for Conducting Qualitative Research with Kids
Children can be quite influential in family purchasing decisions, and in some cases are key drivers of purchase, particularly in product categories that they have a strong interest in. Although kids may not make the actual purchases themselves, they should not be overlooked. The thought of conducting research with little ones can be quite daunting,…