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Creators & Influencers Market Research

Uncovering Genuine Multicultural Insights from Creators & Influencers

  • Deep Insights into Creator Behaviors: Specialized in understanding the unique perspectives and behaviors of content creators and influencers, we uncover valuable insights that reflect their motivations, preferences, and the trends driving their communities.
  • Proven Expertise Across All Creator Tiers: With extensive experience sourcing and working with creators ranging from micro-influencers with thousands of followers to macro-influencers with 100K+ followers, our expertise spans UX research, quantitative studies, and long-term research programs.
  • Access to Diverse Creator & Influencer Panels: Leverage our extensive network of creators and influencers through our proprietary panels and strategic partnerships, capturing authentic feedback across a wide range of niches and platforms, including Instagram, TikTok, YouTube, Facebook, and more.
  • Actionable Strategies for Brand Engagement: Translate insights from creators and influencers into actionable strategies that keep your brand relevant, engaging, and connected to these dynamic content producers and their audiences.
  • Inclusive & Platform-Specific Research: Our research captures the diverse voices within creator communities, ensuring your brand connects authentically and effectively across various platforms and content styles.

Diverse Creator & Influencer Demographics We Reach

  • Creators with large followings (100,000+ followers)
  • Aspiring Creators & Rising Stars (1,000 followers)
  • Social Media Influencers
  • YouTubers & Streamers
  • Bloggers & Writers
  • Podcasters
  • Instagram & TikTok Stars
  • Gaming Influencers
  • Niche Content Creators
  • Lifestyle & Fashion Influencers
  • Tech Reviewers & Enthusiasts
  • Eco-Conscious & Socially Aware Influencers
  • Health & Wellness Influencers
  • Music & Entertainment Creators
  • Vloggers
  • Culturally Influential Creators
  • And many more!

Creator & Influencer Market Research Services

  • Qualitative Research

  • Quantitative Research

  • Recruitment & Fieldwork

  • UX Research

  • Communities & Panels

  • Dial Tester

  • Secure Content Testing

Qualitative Research

Uncover the ‘Why’ Behind Creator & Influencer Behaviors

Delve into the motivations, behaviors, and preferences of content creators with in-depth qualitative research. Touchstone’s expert approach is tailored to the unique challenges of researching this dynamic group, providing actionable findings that empower informed decision-making and foster innovation. Whether through focus groups, in-depth interviews, or ethnographic studies, we help you understand the “why” behind creator and influencer actions.

Technology
Media & Entertainment
Youth & Family
Education
Consumer Packaged Goods
Sports, Wellness, & Fitness
Food, Beverage, & Restaurant
Retail & Apparel
Healthcare
Toys & Gaming

Trusted by Top Global Brands

Kroger
Google
Nick
M TV
Strottman
Wendys
ESPN
YouTube
Sony
Paramount
Cotton
Columbia University
Nice Pak
Sirius XM
Pluto TV
Compassion
Go Health
Carnival
Calm
Kroger
Google
Nick
M TV
Strottman
Wendys
ESPN
YouTube
Sony
Paramount
Cotton
Columbia University
Nice Pak
Sirius XM
Pluto TV
Compassion
Go Health
Carnival
Calm
Kroger
Google
Nick
M TV
Strottman
Wendys
ESPN
YouTube
Sony
Paramount
Cotton
Columbia University
Nice Pak
Sirius XM
Pluto TV
Compassion
Go Health
Carnival
Calm
Kroger
Google
Nick
M TV
Strottman
Wendys
ESPN
YouTube
Sony
Paramount
Cotton
Columbia University
Nice Pak
Sirius XM
Pluto TV
Compassion
Go Health
Carnival
Calm
Kroger
Google
Nick
M TV
Strottman
Wendys
ESPN
YouTube
Sony
Paramount
Cotton
Columbia University
Nice Pak
Sirius XM
Pluto TV
Compassion
Go Health
Carnival
Calm
Kroger
Google
Nick
M TV
Strottman
Wendys
ESPN
YouTube
Sony
Paramount
Cotton
Columbia University
Nice Pak
Sirius XM
Pluto TV
Compassion
Go Health
Carnival
Calm
Sling
Meta
Zearn
Mattel
Good to Grow
Disney
The wonderful company
Massachusetts Institute of Technology
Great Minds
Harvard University
Sesame Workshop
The Goliath Group
indeed
Sling
Meta
Zearn
Mattel
Good to Grow
Disney
The wonderful company
Massachusetts Institute of Technology
Great Minds
Harvard University
Sesame Workshop
The Goliath Group
indeed
Sling
Meta
Zearn
Mattel
Good to Grow
Disney
The wonderful company
Massachusetts Institute of Technology
Great Minds
Harvard University
Sesame Workshop
The Goliath Group
indeed
Sling
Meta
Zearn
Mattel
Good to Grow
Disney
The wonderful company
Massachusetts Institute of Technology
Great Minds
Harvard University
Sesame Workshop
The Goliath Group
indeed
Sling
Meta
Zearn
Mattel
Good to Grow
Disney
The wonderful company
Massachusetts Institute of Technology
Great Minds
Harvard University
Sesame Workshop
The Goliath Group
indeed
Sling
Meta
Zearn
Mattel
Good to Grow
Disney
The wonderful company
Massachusetts Institute of Technology
Great Minds
Harvard University
Sesame Workshop
The Goliath Group
indeed

What Our Clients Are Saying About Us

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  • With the knowledge gained in our user research efforts with Touchstone, we have been empowered to make more data informed decisions about our product by keeping user behavior and motivation at the forefront of our work. Along with being flexible in our partnership model, Touchstone has supported this effort by offering a dedicated team that continues to learn about our unique product and business needs and provides quick turnaround for recruitment, facilitation, and topline reports.

    Senior Digital Product Manage

    Edtech Company