Level-up your content insights with moment-to-moment feedback

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    Track Engagement:

    Measure audience engagement at every moment of your content.

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    Segment Analysis:

    Compare and analyze reactions across diverse audience

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    Identify Key Moments:

    Pinpoint highs and lows to optimize your content’s appeal.

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    Iterative Improvement:

    Continuously refine marketing materials through iterative testing.

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    Objective Insights:

    Minimize biases for a true read on content performance.

Dial Tester engages participants by providing them with a dynamic dial or slider interface that allows them to continuously rate their engagement or emotional response in real-time as they watch or listen to content. As participants interact with your media, their feedback is captured moment-by-moment, giving you a detailed understanding of how each segment resonates with your audience. This granular data empowers you to pinpoint exactly where your content excels and where adjustments can enhance its impact, enabling you to optimize for maximum effectiveness.
TV Shows
Movies
Advertisements
Trailers & Promos
Live Events
Animations & Storyboards
Mock Juries
Political Campaigns
Podcasts
Presentations
  • Highly Customizable

  • Designed for All Ages

  • Highly Secure

  • Dynamic User-Level Watermarking

  • Seamless Experience Across Devices

  • Real-time Analytics & Reporting

  • Full Service & DIY Options

  • Global Capabilities

Highly Customizable

Choose our standard Dial Tester set-up or customize the interface to perfectly fit your research objectives. Enhance your testing experience with optional call-to-action buttons like “tune out,” “change the channel,” “visit the website,” and more, plus verbatim capture for deeper insights.

Designed for All Ages

Dial Tester features a highly visual and intuitive design, extensively tested and optimized for use among kids, teens, and adults, ensuring an engaging experience for every demographic.

Highly Secure

Dial Tester ensures industry-leading security to protect both your data and content, giving you peace of mind throughout the research process.

Dynamic User-Level Watermarking

Leverage optional user-level watermarking via TSR’s Secure Content Testing (SCT) technology for added security, safeguarding your media against unauthorized use.

Seamless Experience Across Devices

Dial Tester is fully optimized to work across all device types and screen sizes, ensuring a smooth and consistent respondent experience, no matter where they engage with your content.

Real-time Analytics & Reporting

Access results through our interactive, real-time reporting portal, featuring advanced data visualizations, customizable filters, and downloadable reports to quickly turn insights into action.

Full Service & DIY Options

Whether you need full-service, end-to-end research support or prefer a DIY approach, Dial Tester offers flexibility to suit your needs. Compatible with leading quantitative and qualitative research platforms.

Global Capabilities

Dial Tester is optimized for easy translation and localization, allowing you to conduct research in virtually any market. Need additional global support? Touchstone can assist with respondent sourcing, fielding, analysis, and more.

Content testing
Ad testing
Focus Groups
Pilot testing
Product testing
In-depth interviews (IDIs)
Storyboard research
Message testing
Insight / Qualitative Communities
Animatics research
Large-scale surveys
And More!
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    Real-Time Interactive Reporting:

    Access a dynamic reporting portal that updates in real-time, allowing you to analyze results as they come in.

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    Comprehensive Data Visualizations:

    Easily comprehend insights through a combination of advanced metrics and visually engaging data presentations.

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    Customizable Analysis:

    Utilize advanced filtering and segmenting options to tailor your analysis to specific needs.

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    Seamless Export Options:

    Export charts, tables, and visuals directly from the portal for easy inclusion in your reports.

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    Verbatim Comment Analysis:

    Analyze and export verbatim comments collected during content exposure to gain deeper qualitative insights.

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    Flexible Data Segmentation:

    Pre-segment your data or upload segments after collection for more precise analysis.

Touchstone’s rigorous, multi-layered quality control ensures the highest level of data accuracy and reliability. Our expert team and cutting-edge tools consistently safeguard against emerging threats, providing trusted data for critical decisions.

Kroger
Google
Nick
M TV
Strottman
Wendys
ESPN
Paramount
Cotton
Columbia University
Nice Pak
Sirius XM
Compassion
Go Health
Mattel
Sling
Zearn
Good to Grow
The wonderful company
Massachusetts Institute of Technology
The Goliath Group
indeed
  • “At Touchstone Research, protecting our clients’ data is not just a responsibility—it’s a core pillar of our commitment to excellence. With a deep understanding of the evolving security landscape, we go beyond compliance to actively safeguard our clients’ most valuable data. From rigorous internal audits to advanced security protocols, including SOC 2 Type II and our commitment to the Data Privacy Framework, we ensure that all data is protected at the highest level. Clients trust us not just for our cutting-edge insights but for the peace of mind that their data is in safe hands.”

    Travis Santa

    Vice President & Security Officer

  • Touchstone Research has executed more than a dozen SCT projects for me for very high-profile media clients. I was always confident that the content being shown was completely safe and their project management throughout all steps of the process was flawless!

    Media and Entertainment Consulting Company

    President

  • The team at Touchstone is wonderful to work with. They have been instrumental ongoing partners for us in many of our research initiatives, ranging from quick-turn projects with our online communities to more complex and larger scale studies utilizing in-depth-interviews, online diaries and more. They are highly communicative, responsive to our needs, and offer great client support. We have gained so many invaluable insights through our various research studies with Touchstone and feel very fortunate to partner with this consistent, hard-working team.

    Global Media and Entertainment Company

    Vice President, Streaming Research and Insights

  • Touchstone Research has been an invaluable partner in our product design process, helping us reach a hard-to-reach population (K-12) students, and upholding the highest standards around safety and accessibility for participants. … Having worked with other research panels in the past, Touchstone has the best customer service, and panel quality. We plan to keep working together for the foreseeable future!

    Edtech Company

    UX Researcher

  • My team has collaborated on a number of quantitative projects, and Touchstone has consistently delivered high quality high-quality analysis and maintained excellent communication throughout the project. Their insights have directly contributed to shaping our team’s strategy and we plan to continue working with them in the future.

    Music & Video Streaming Company

    UX Researcher

  • With the knowledge gained in our user research efforts with Touchstone, we have been empowered to make more data informed decisions about our product by keeping user behavior and motivation at the forefront of our work. Along with being flexible in our partnership model, Touchstone has supported this effort by offering a dedicated team that continues to learn about our unique product and business needs and provides quick turnaround for recruitment, facilitation, and topline reports.

    Edtech Company

    Senior Digital Product Manager

  • With the knowledge gained in our user research efforts with Touchstone, we have been empowered to make more data informed decisions about our product by keeping user behavior and motivation at the forefront of our work. Along with being flexible in our partnership model, Touchstone has supported this effort by offering a dedicated team that continues to learn about our unique product and business needs and provides quick turnaround for recruitment, facilitation, and topline reports.

    Edtech Company

    Senior Digital Product Manager

  • We worked with Touchstone on determining the efficacy of our ad in an upcoming campaign. The team was thorough, and the projects & reports were delivered on time and in full. The insights & their clear recommendation helped steer the final edit of our ad. Thank you Touchstone!

    Toy & Games Company

    Vice President

  • Our marketing team was looking to speak with an atypical demographic market segment for the organization. Therefore, I needed the expertise of a research agency that specializes in youth research. We engaged them in series of focus groups among tween/teens. From project inception, they were extremely professional and accommodating given some of the special recruitment specs. The recruitment and quality of participants was excellent, and the moderator was an excellent facilitator in terms of probing and eliciting responses from such a young audience. She made them feel comfortable throughout the sessions. I plan to use them again for both qualitative and quantitative studies. I highly recommend Touchstone Research for projects among this demographic segment.

    CPG

    Director Strategy & Insights

  • I got the opportunity to work with the members Touchstone Research through another company. I was so impressed with them that they were the first group that I called when I got my own research project. Not only did they respond immediately, and give me a fair price for the work I requested, but they helped me along the way and were in constant contact. They found children from different regions from families of different interests. They also set up all of the online sessions, got the participants set up and ready to go so that all I had to worry about was myself! I just didn’t realize that this amount of support was possible, and now that I have that, I can never go back. For anyone who is unsure about doing online research, you don’t have anything to think about with Touchstone. They will take care of you and your project will go smoothly every time from start to finish.

    Media & Entertainment Company

    Educational Consultant

  • Touchstone Research has been an invaluable partner in our product design process, helping us reach a hard-to-reach population (K-12) students, and upholding the highest standards around safety and accessibility for participants. They have been flexible, and creative, accommodating diverse digital methodologies, and sometimes sourcing interview respondents with very short notice when a last-minute research need pops up. They foster trust with participants, and make sure they are prepared and able to fully participate. Touchstone is also mindful of sourcing panels that are diverse and representative of a variety of geographies, and social/cultural identities. Having worked with other research panels in the past, Touchstone has the best customer service, and panel quality. We plan to keep working together for the foreseeable future!

    Edtech Company

    UX Researcher

  • Touchstone Research has executed more than a dozen SCT projects for me for very high-profile media clients. I was always confident that the content being shown was completely safe and their project management throughout all steps of the process was flawless!

    Media and Entertainment Consulting Company

    President

  • Touchstone Research has been an invaluable partner in our product design process, helping us reach a hard-to-reach population (K-12) students, and upholding the highest standards around safety and accessibility for participants. They have been flexible, and creative, accommodating diverse digital methodologies, and sometimes sourcing interview respondents with very short notice when a last-minute research need pops up. They foster trust with participants, and make sure they are prepared and able to fully participate. Touchstone is also mindful of sourcing panels that are diverse and representative of a variety of geographies, and social/cultural identities. Having worked with other research panels in the past, Touchstone has the best customer service, and panel quality. We plan to keep working together for the foreseeable future!

    Ed Tech

    UX Research

  • We were in search of a vendor that would be adaptable enough to accommodate our diverse and evolving testing requirements, given that our product is highly content-driven and scaling rapidly. Touchstone has been very open to this type of partnership, offering a flexible model of full-service testing alongside ad hoc opportunities that allow us to maintain ownership over the aspects of user research that we prefer to manage ourselves. This allows us to more efficiently implement usability testing and recruitment for user research into our weekly and monthly practices while continuing to build our internal skillset. With the knowledge gained in our user research efforts with Touchstone, we have been empowered to make more data informed decisions about our product by keeping user behavior and motivation at the forefront of our work. Along with being flexible in our partnership model, Touchstone has supported this effort by offering a dedicated team that continues to learn about our unique product and business needs and provides quick turnaround for recruitment, facilitation, and topline reports.

    Ed Tech

    Sr. Digital Product Manager

  • The team at Touchstone is wonderful to work with. They have been instrumental ongoing partners for us in many of our research initiatives, ranging from quick-turn projects with our online communities to more complex and larger scale studies utilizing in-depth-interviews, online diaries and more. They are highly communicative, responsive to our needs, and offer great client support. We have gained so many invaluable insights through our various research studies with Touchstone and feel very fortunate to partner with this consistent, hard-working team.

    Streaming Research & Insights

    VP

  • They are always extremely responsive, flexible, and provide great recommendations on how to get the most out of our research…I would highly recommend working with Touchstone on your future research projects.

    Food and Beverage Company

    Director Product Marketing and eComm

  • We have done quite a few Quant and Qual research projects with Touchstone.  They are always extremely responsive, flexible, and provide great recommendations on how to get the most out of our research.

    Food and Beverage Company

    Director Product Marketing and eComm

  • For anyone who is unsure about doing online research, you don’t have anything to think about with Touchstone. They will take care of you and your project will go smoothly every time from start to finish.

    Media/Entertainment Company

  • The team at Touchstone is wonderful to work with. They have been instrumental ongoing partners for us in many of our research initiatives, ranging from quick-turn projects with our online communities to more complex and larger scale studies utilizing in-depth-interviews, online diaries and more. They are highly communicative, responsive to our needs, and offer great client support. We have gained so many invaluable insights through our various research studies with Touchstone and feel very fortunate to partner with this consistent, hard-working team.

    Media/Entertainment Company

    Vice President, Streaming Research and Insights

  • This was my first time working with Touchstone and wow! I primarily worked with Nicole, but the entire team has proven to be professional, prompt and they just get it. This particular project was a hard recruit so it was a LOT of work wrangling the right folks for my interviews. I was given daily updates, a live grid with current participant progress, and it was basically seamless from my standpoint. I was able to focus on the research while trusting Touchstone to do all the heavy lifting for the recruit and incentives

    Senior Research Analyst

  • The team at Touchstone is wonderful to work with. They have been instrumental partners in many of our research initiatives… They are highly communicative, responsive to our needs, and offer great client support. We have gained invaluable insights and feel fortunate to partner with this hard-working team.

    Research and Insights

    VP

  • I got the opportunity to work with Touchstone Research through another company. I was so impressed with them that they were the first group I called for my own research project… They set up all of the online sessions and got the participants ready, so all I had to worry about was myself. For anyone unsure about online research, Touchstone will take care of you and your project will go smoothly every time.

    Educational Consultant

  • Touchstone Research has been an invaluable partner in our product design process, helping us reach K-12 students while maintaining high standards of safety and accessibility. They have been flexible, and creative, accommodating diverse digital methodologies… Touchstone’s commitment to diverse and representative panels sets them apart.

    UX Researcher

  • Working with Touchstone Research was an exceptional journey marked by professionalism, expertise, collaboration, and tangible results. Their commitment to understanding our unique needs, adaptability, clear communication, and impactful insights make them a force to be reckoned with in the market research arena. Our partnership with them not only enriched our understanding of our unique situation but also significantly contributed to our considerations for future plans. I wholeheartedly recommend Touchstone Research to anyone seeking a seamless, insightful, and effective market research experience. Their passion for excellence and dedication to their clients truly set them apart.

    General Manager

  • We worked with Touchstone on determining the efficacy of our ad in an upcoming campaign… The insights & their clear recommendation helped steer the final edit of our ad. Thank you Touchstone!

    Toys & Game Company

    VP Marketing

  • We have done quite a few Quant and Qual research projects with Touchstone.  They are always extremely responsive, flexible, and provide great recommendations on how to get the most out of our research.  We are a small/medium sized company that doesn’t always get the best support when working with research firms due to our size; however, Touchstone always treats us like a very valued customer.  They routinely have the quickest turnaround time and provide a lot of value for the cost when it comes to the different research projects we are looking to execute.  I would highly recommend working with Touchstone on your future research projects.

    Food and Beverage Company

    Director Product Marketing and eComm

  • My team has collaborated on a number of quantitative projects, and Touchstone has consistently delivered high quality high-quality analysis and maintained excellent communication throughout the project. Their insights have directly contributed to shaping our team’s strategy and we plan to continue working with them in the future.

    Video & Music Streaming Company

    UX Researcher

  • The team at Touchstone is wonderful to work with. They have been instrumental ongoing partners for us in many of our research initiatives, ranging from quick-turn projects with our online communities to more complex and larger scale studies utilizing in-depth-interviews, online diaries and more. They are highly communicative, responsive to our needs, and offer great client support. We have gained so many invaluable insights through our various research studies with Touchstone and feel very fortunate to partner with this consistent, hard-working team.

    Vice President

    Streaming Research and Insights, Media/Entertainment Company

  • For anyone who is unsure about doing online research, you don’t have anything to think about with Touchstone. They will take care of you and your project will go smoothly every time from start to finish.

    Media/Entertainment Company

  • We have done quite a few Quant and Qual research projects with Touchstone. They are always extremely responsive, flexible, and provide great recommendations on how to get the most out of our research.

    Director Product Marketing and eComm

    Food and Beverage Company

  • They are always extremely responsive, flexible, and provide great recommendations on how to get the most out of our research…I would highly recommend working with Touchstone on your future research projects.

    Director Product Marketing and eComm

    Food and Beverage Company

  • Most importantly, the moderator built rapport with participants, had a keen eye and sense of the body language and behavior of the participants. This allowed her to dynamically ask follow up questions or skip sections where appropriate…Overall, I am very happy with their service and will use them again.

    President

    Technology Company

  • Along with being flexible in our partnership model, Touchstone has supported this effort by offering a dedicated team that continues to learn about our unique product and business needs and provides quick turnaround for recruitment, facilitation, and topline reports. Our main facilitator, is also wonderful at building rapport and testing with a younger audience, which is incredibly helpful in the education sector.

    Senior Digital Product Manager

    Ed-tech Company

  • “Most importantly, the moderator built rapport with participants, had a keen eye and sense of the body language and behavior of the participants. This allowed her to dynamically ask follow up questions or skip sections where appropriate…Overall, I am very happy with their service and will use them again.”

    President

    Technology Company

  • With the knowledge gained in our user research efforts with Touchstone, we have been empowered to make more data informed decisions about our product by keeping user behavior and motivation at the forefront of our work. Along with being flexible in our partnership model, Touchstone has supported this effort by offering a dedicated team that continues to learn about our unique product and business needs and provides quick turnaround for recruitment, facilitation, and topline reports.

    Senior Digital Product Manage

    Edtech Company

  • Touchstone Research has been an invaluable partner in our product design process, helping us reach a hard-to-reach population (K-12) students, and upholding the highest standards around safety and accessibility for participants. … Having worked with other research panels in the past, Touchstone has the best customer service, and panel quality. We plan to keep working together for the foreseeable future!

    UX Researcher

    Edtech Company

  • My team has collaborated on a number of quantitative projects, and Touchstone has consistently delivered high quality high-quality analysis and maintained excellent communication throughout the project. Their insights have directly contributed to shaping our team’s strategy and we plan to continue working with them in the future.

    UX Researcher

    Music & Video Streaming Company

  • The team at Touchstone is wonderful to work with. They have been instrumental ongoing partners for us in many of our research initiatives, ranging from quick-turn projects with our online communities to more complex and larger scale studies utilizing in-depth-interviews, online diaries and more. They are highly communicative, responsive to our needs, and offer great client support. We have gained so many invaluable insights through our various research studies with Touchstone and feel very fortunate to partner with this consistent, hard-working team.

    Vice President

  • We have done quite a few Quant and Qual research projects with Touchstone. They are always extremely responsive, flexible, and provide great recommendations on how to get the most out of our research. We are a small/medium sized company that doesn’t always get the best support when working with research firms due to our size; however, Touchstone always treats us like a very valued customer. They routinely have the quickest turnaround time and provide a lot of value for the cost when it comes to the different research projects we are looking to execute. I would highly recommend working with Touchstone on your future research projects.

    Director

    Product Marketing and eComm

  • Our marketing team was looking to speak with an atypical demographic market segment for the organization. Therefore, I needed the expertise of a research agency that specializes in youth research. We engaged them in series of focus groups among tween/teens. From project inception, they were extremely professional and accommodating given some of the special recruitment specs. The recruitment and quality of participants was excellent, and the moderator was an excellent facilitator in terms of probing and eliciting responses from such a young audience. She made them feel comfortable throughout the sessions. I plan to use them again for both qualitative and quantitative studies. I highly recommend Touchstone Research for projects among this demographic segment.

    Director

    Strategy & Insights

  • Touchstone Research has been an invaluable partner in our product design process, helping us reach a hard-to-reach population (K-12) students, and upholding the highest standards around safety and accessibility for participants. They have been flexible, and creative, accommodating diverse digital methodologies, and sometimes sourcing interview respondents with very short notice when a last-minute research need pops up. They foster trust with participants, and make sure they are prepared and able to fully participate. Touchstone is also mindful of sourcing panels that are diverse and representative of a variety of geographies, and social/cultural identities. Having worked with other research panels in the past, Touchstone has the best customer service, and panel quality. We plan to keep working together for the foreseeable future!

    UX Researcher

    Ed Tech

  • Working with Touchstone Research was an exceptional journey marked by professionalism, expertise, collaboration, and tangible results. Their commitment to understanding our unique needs, adaptability, clear communication, and impactful insights make them a force to be reckoned with in the market research arena. Our partnership with them not only enriched our understanding of our unique situation but also significantly contributed to our considerations for future plans. I wholeheartedly recommend Touchstone Research to anyone seeking a seamless, insightful, and effective market research experience. Their passion for excellence and dedication to their clients truly set them apart.

    General Manager

  • We worked with Touchstone on determining the efficacy of our ad in an upcoming campaign. The team was thorough, and the projects & reports were delivered on time and in full. The insights & their clear recommendation helped steer the final edit of our ad. Thank you Touchstone!

    Vice President

    Marketing