Quantitative Research

Ad Testing

Optimize Your Advertising for Maximum Impact

Ensure your advertisements resonate with your audience through our comprehensive Ad Testing services. We evaluate how effectively your ads communicate key messages, engage viewers, and influence brand perception, helping you refine your creative for better results.

Brand Health & Performance

Monitor, Strengthen, and Elevate Your Brand

Our comprehensive brand research services encompass Brand Tracking, Perception, and Equity studies to provide a holistic view of your brand’s health and market position.

• Brand Tracking: Continuously monitor key brand metrics like awareness, loyalty, and market share to understand how your brand evolves over time and in response to marketing efforts.
• Brand Perception: Assess how your brand is viewed by consumers and how it stands against competitors. Identify strengths, weaknesses, and areas for improvement.
• Brand Equity: Measure the value your brand brings to the market, understanding the intangible assets that contribute to brand strength and customer loyalty.

By combining these insights, we help you make informed decisions that reinforce your brand’s market position and drive long-term success.

Content Testing

Optimize Your Content with Confidence

With experience testing thousands of pilots, web content, movies, specials, promos, and other formats, we have a deep understanding of the content development process. Our expertise helps your organization optimize content to ensure it resonates effectively with your audience and maximizes impact.

Proprietary Tools: Enhance your content research with our proprietary technologies. When content protection is crucial, our Secure Content Testing (SCT) technology provides maximum security with user-level forensic and burned-in watermarking, ensuring your content remains safe throughout the testing process.

Real-Time Feedback: Additionally, our optional Dial Tester tool delivers moment-to-moment insights for media and audio content, allowing you to gauge audience reactions in real-time and refine your content for maximum engagement.

Concept & Feature Testing

Validate Your Product Ideas with Confidence

Our concept and feature testing services are designed to provide reliable insights tailored to your product’s unique needs. Whether you’re exploring monadic, sequential monadic, split-cell, or competitive benchmarking methodologies, we offer the full spectrum of testing options. These insights help you make informed decisions at every stage of development, ensuring your product meets market demands and exceeds customer expectations.

Culture & Trend Research

Stay Ahead of the Curve with Cultural Insights

In today’s fast-paced world, understanding cultural shifts is crucial for staying relevant. Our Culture & Trend Research delves deep into the evolving cultural landscape, helping your brand remain connected and poised to seize new opportunities as they arise. We design research that reveals the trends shaping your audience’s behaviors and preferences, enabling your brand to adapt and thrive in an ever-changing environment.

Message Testing

Craft Messages That Resonate

Message Testing ensures your key messages are clear, compelling, and aligned with your audience’s expectations. We help you test and refine your messaging across different demographics to maximize impact and effectiveness.

Recruit-to-View/Post-Premieres

Gauge Audience Reactions Post-Launch

Our Recruit-to-View and Post-Premiere studies engage your target audience to capture immediate feedback after a launch or premiere. This allows you to understand audience reactions and fine-tune content for future releases.

Title Testing

Choose the Right Title to Captivate Audiences

Title Testing helps you select titles that will grab attention and resonate with your audience. We evaluate potential titles based on appeal, relevance, and memorability, ensuring your content makes a strong first impression.

Other Methodologies

Expanding Beyond Traditional Research Boundaries

The methodologies listed on this page represent just a small portion of our overall expertise. We also offer additional methodologies to meet your diverse research needs, including:

• Net Promoter Score (NPS): Measure customer loyalty and predict business growth.
• Market Sizing: Accurately assess market potential and identify opportunities.
• Hybrid Quant-Qual Studies: Combine the strengths of quantitative and qualitative research for comprehensive insights.
• And More: Explore a wide range of additional research methodologies tailored to your specific needs.

As a custom research firm, one of our greatest strengths lies in designing and executing bespoke research projects. We specialize in delivering solutions that meet your unique objectives, even when they don’t align with traditional methodologies, ensuring that every research challenge is met with a tailored, innovative approach.

Online Panels & Communities

Engage Your Audience with Ongoing, Flexible Research

Maintain a continuous connection with your audience through dedicated online panels and communities. These always-on platforms ensure that you have instant access to the insights you need, whenever you need them.

• Flexibility: Online panels and communities offer unparalleled flexibility, allowing researchers to tap into them for any methodology or research need, from quick pulse surveys to in-depth qualitative studies.
• Cost-Efficiency: They are a cost-effective solution for gathering insights over time, making them ideal for longitudinal research and tracking studies.
• Ongoing Engagement: By fostering ongoing engagement with participants, you gain deeper, more consistent insights that evolve with your audience.

Whether you’re building a lightweight community of your most loyal customers or a large-scale general population panel, Touchstone can create a custom solution that meets your specific research objectives.

Advanced Analytics

Unlock Deeper Insights with Advanced Analysis

When standard analysis isn’t enough, our advanced analytics services offer the precision and depth required for complex decision-making. We specialize in a wide range of methodologies, including segmentation, MaxDiff, conjoint analysis, Thurstone scaling, TURF analysis, factor analysis, regression, and key driver analysis. Each method is tailored to meet your specific research goals, providing you with robust insights that drive strategic outcomes.