Tag: Future of Marketing Research
-
Touchstone VR – Consumer Insights for the Virtual Reality & Augmented Reality Industry
Touchstone Research launches new Virtual Reality & Augmented Reality Consumer Insights division to serve the VR industry BRANFORD, CT – Thursday February 11, 2016 Today Touchstone Research is announcing their newest division, Touchstone VR, which is Touchstone Research’s consumer insights division for all things Virtual Reality and Augmented Reality. Touchstone VR is the new…
-
The iPad’s Role in the Future of Marketing Research (Part 2)
The Pro’s & Con’s of using the iPad as a Field Research Device Travis Santa (@TravisSanta1) & Aaron Burch (@theburchyburch) There has been a lot of hype about the iPad and how it can be used by market researchers. We have laid out some positive and negative aspects of the tablet that you should know…
-
The iPad’s Role in the Future of Marketing Research (Part 1)
The iPad and the Decline of the Paper Survey Travis Santa (@TravisSanta1) The marketing research industry has been waiting for a device like the iPad to put an end to the paper survey in face-to-face quantitative field research. Researchers have long bemoaned the paper survey for the amount of time and energy it takes to…