Tag: HMD
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Infographic: New Realities: VR, AR & MR
As technology continues to advance, more variations of Virtual Reality will continue to arise. Mixed Reality, for one, combines Virtual Reality and Augmented Reality. Though these “new realities” are very similar, there are also very significant differences between them. In using Virtual Reality, a headset or smart glasses are required. This headset immerses the user…
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Infographic – The History and Future of Augmented Reality
Unlike Virtual Reality, Augmented Reality does not immerse its user into a new environment; it enhances one’s reality by overlaying digital information onto things being viewed on a digital device. Though AR is rising in popularity in 2016, variations of it have been around since 1957 with Mortin Helig’s Sensorama machine as one such example.…
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Infographic – The Future of VR
Typically, when we think of Virtual Reality, entertainment is the first thing to come to mind—being able to play games, watch videos, and more on a VR device. However VR expands further than that; there are currently apps on the market that allow users to watch live sporting events or concerts in virtual reality, as if…
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Infographic – Virtual Reality: Coming to a Theme Park Near You
This summer, entertainment in Virtual Reality is being taken to the next level with its incorporation into rollercoasters and arcades across the globe. The United States is leading this trend compared to the other countries currently working to bring VR to theme parks, with 14 separate locations that have a VR rollercoaster or arcade experience.…
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Infographic – Choosing VR/AR Headsets
Currently, there are a handful of VR devices on the market and only a few AR devices. Before taking the leap and purchasing one of these headsets, one has to consider the reason for purchase. Virtual Reality devices take the user into a new artificial environment where their new reality is completely simulated. At this…
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Infographic: History of Augmented Reality
Though there has not been much discussion of Augmented Reality until recently, AR has actually been around since 1968; which is when the first head-mounted display was developed. Since then, advances in technology have allowed AR to be implemented in a variety of industries; such as the Air Force in 1992, which allowed military personnel…
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VR and Consumer Sentiment
Advertising and marketing professionals looking to associate their brand with the excitement and promise of new technologies are going to want to take note of a comprehensive Virtual Reality Consumer Sentiment Survey of over 2,000 consumers that was recently conducted by Touchstone Research and Greenlight VR. When those who had experienced virtual reality (22% of…