Tag: online qualitative research
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Keeping Kids Interested: Tips for Sustaining Child Engagement in Qualitative Research
Whether parents want to admit it or not, kids have an influence over what is purchased in the household. From snacks to clothing brands—kids have preferences, and they make their parents fully aware of those preferences which can influence household purchasing behavior. As a result, kids play a pivotal role in the consumer marketplace,…
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Unlocking the Wonder Years: Tips and Strategies for Conducting Qualitative Research with Kids
Children can be quite influential in family purchasing decisions, and in some cases are key drivers of purchase, particularly in product categories that they have a strong interest in. Although kids may not make the actual purchases themselves, they should not be overlooked. The thought of conducting research with little ones can be quite daunting,…
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Touchstone Research Expands Youth & Family Qualitative Services to National Level
Touchstone Research, Inc. is celebrating a significant expansion of its Youth & Family qualitative in-person and online services to cover key geographic regions across the United States. Touchstone has been recruiting and managing Kids and Families qualitative research projects for over 20 years, specializing in preschoolers, kids, tweens, teens, young adults, millennials and parents for…