Tag: Response rate

The Pro’s & Con’s of using the iPad as a Field Research Device Travis Santa (@TravisSanta1) & Aaron Burch (@theburchyburch) There has been a lot of hype about the iPad and how it can be used by market researchers.  We have laid out some positive and negative aspects of the tablet that you should know…

The iPad and the Decline of the Paper Survey Travis Santa (@TravisSanta1) The marketing research industry has been waiting for a device like the iPad to put an end to the paper survey in face-to-face quantitative field research.  Researchers have long  bemoaned the paper survey for the amount of time and energy it takes to…