Tag: usability research

Virtually Seamless: How to Conduct Remote In-Headset VR Usability Research

Augmented Reality, Consumer Insights, Cultural Insights, Focus Groups, In-Depth Interviews, Moderation, Qualitative Research, Technology & Strategy, Touchstone VR, Usability Research, VR Research |

Jul 14, 2023

As the VR landscape continues to widen for both functional and recreational use cases, understanding user experience in VR is growing increasingly vital. Using a VR headset, while becoming more widespread, is still a new experience for many consumers, making first impressions and experiences critical in determining user trajectory for VR apps and devices. The…
Touchstone Research leverages augmented reality capabilities to enhance market research services

Augmented Reality, Consumer Insights, Demographics, Kids and Family, Technology, Usability Research, UX |

Jul 23, 2018

By layering computer-generated elements over a real-time image of a user’s surroundings, augmented reality (AR) technology blends the digital with the real world. AR’s biggest advantage over virtual reality is its accessibility. From Snapchat to the NFL’s first-down line, AR already has a wide range of applications across industries. It’s no surprise that AR apps…