Tag: VR Consumer Insights

Virtually Seamless: How to Conduct Remote In-Headset VR Usability Research

Augmented Reality, Consumer Insights, Cultural Insights, Focus Groups, In-Depth Interviews, Moderation, Qualitative Research, Technology & Strategy, Touchstone VR, Usability Research, VR Research |

Jul 14, 2023

As the VR landscape continues to widen for both functional and recreational use cases, understanding user experience in VR is growing increasingly vital. Using a VR headset, while becoming more widespread, is still a new experience for many consumers, making first impressions and experiences critical in determining user trajectory for VR apps and devices. The…
VR and Consumer Sentiment

Consumer Reports, Demographics, infographic, Reports, Technology, Teen Market Research, Topics, Touchstone VR, Virtual Reality, VR Consumer Report, VR Infographic, VR Insights |

Jan 28, 2016

Advertising and marketing professionals looking to associate their brand with the excitement and promise of new technologies are going to want to take note of a comprehensive Virtual Reality Consumer Sentiment Survey of over 2,000 consumers that was recently conducted by Touchstone Research and Greenlight VR. When those who had experienced virtual reality (22% of…